6 Proven Tips for a Successful eCommerce Marketing Strategy

According to statistics, the global ecommerce revenue jumped to $26.7 trillion, a dramatic rise fueled by the pandemic. Because of this status quo, businesses worldwide have been incorporating the power of digital platforms into their sales strategies.

To stand out from this competitive field, you need to create and implement a powerful ecommerce marketing strategy that addresses the needs of your target audience. We’ve put together a list of highly effective marketing tactics to ensure your business reaches that goal.

1. Create a cart recovery campaign

Not everyone who adds a product to their cart actually makes a purchase. In fact, about 70% of all online shopping carts are abandoned before checkout. Ensure that your ecommerce marketing strategy includes tactics for bringing back abandoned carts, as this can significantly lead to more sales and higher revenues.

Generally, a cart abandonment sequence includes at least two reminders created to make the recipient reconsider their decision to abandon their carts on your website. You can send this sequence as automated SMS reminders or abandoned cart emails.

2. Reward loyal customers

Loyalty programs are one of the best ways to keep first-time buyers engaged with your brand and give them more reasons to buy. Offering this program also shows you care about their experience and how your brand goes the extra mile to create professional relationships.

To create an effective customer loyalty program, always start by studying your customers, including their common pain points and buying behaviors. From there, you can develop a loyalty program that’s appealing to them.

Some of the most common customer loyalty programs include inviting customers to exclusive events, giving points for every purchase (which customers can use to pay as cash), and a birthday reward.

3. Use social media

Social media is a must for your ecommerce marketing strategy. There are 4.26 billion social media users, and not using this platform means losing billions of potential customers.

When deciding which social media platform to focus on, consider your target audience and their preferences. Let’s say you want to expand the business in China. According to consumer market insights for China, WeChat is the most popular platform among the Chinese, followed by Sina Weibo. Unlike other countries, Facebook, Twitter and YouTube are blocked in China.

The information presented above helps you streamline your efforts, so you use a social media platform that your audience can’t access.

4. Invest in live chat support

Your customers don’t want to waste time waiting for a response if they run into a problem with your products or website. The longer they have to wait for a response, the more reasons they have to leave your site.

Invest in live chat support to improve your business’s customer service. This tech enables your business to send proactive messages to your web visitors. For instance, you can create and send messages to invite users to type in their email addresses in exchange for a discount on their next purchase.

Live chat support also makes it easier for users to get answers to their questions. With this tech, they can select a common question, chat directly with a human support agent, or manually enter a query and get a response within seconds. This tool also improves your lead generation.

5. Set up a blog

Content is king in marketing, which is why setting up a blog is essential. Blogs help you bring traffic to your website and give your brand credibility. Once customers find accurate and valuable information on your blog, they’ll eventually trust your brand and buy from you.

Although you’re using your blog to market your store and offerings, don’t make it too obvious. Avoid adding too many sales pitches to your blog, as this can drive away potential customers. Instead, highlight the pain points of your target audience, show empathy and then illustrate how your offerings can improve the quality of their lives.

6. Personalize communication

Whether you focus more on social media or email marketing, always personalize your communication with customers. Using your customer’s first name when communicating with them generates better campaign results.

Personalized communication also includes implementing audience segmentation. For instance, you can build a retargeting campaign for individuals who visited your website but didn’t purchase any product or service. This campaign will keep the recipients engaged with your brand.

Keep on marketing

Running an ecommerce store isn’t an easy feat, but incorporating these tips into your ecommerce marketing strategy will surely help. A well-planned marketing strategy ensures that your ecommerce store overcomes challenges and will have a better chance of succeeding.