Report
![Oracel Netsuite Ecommerce Platform Benchmark: What Commerce Marketers Need Now]()
Ecommerce Platform Benchmark: What Commerce Marketers Need Now
Take a look at the key takeaways for ecommerce marketers.For the past couple of years, we’ve surveyed our customers about their ecommerce platforms. Initially, it was a pragmatic activity: We wanted to know what direction our customers were taking. But along the way, we’ve discovered that the survey provides much more information that is worthy of analysis – and sharing.
Report Snap Shot
We’ve learned:
- Companies with system integrators are more likely to consider re-platforming frequently
- Fewer platforms are being selected,
- Half of the respondents could be looking to change platforms at the next evaluation period
- Companies are interested in more sophisticated features and solutions to increase personalization and help build loyalty
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