Flash Sales 2.0: Same Flash With More Cash
Online flash sales were big business from the mid-2000’s to the early 2010’s but, plagued with technology issues and poor customer experience, the craze ultimately waned. Recently, short-term sales events catering to super-fans of a brand have experienced a renaissance. Brands can now capitalize on more robust eCommerce platforms and improved customer data.
Report Snap Shot
- be used as strategy
- be leveraged in ways that benefit brands and delight customers,
- increase revenue and brand loyalty.