How to Win Big with Gen Z this Cyber Week

The beginning of fall signals the lead up to the biggest retail event of the year – Cyber Week Encompassing Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them, the week-long shopping event has consistently ranked among the most popular shopping days of the year – and is a go-to event for financially-savvy Gen Z students. With savings to spend, gifts to buy, and luxury purchases to be made, we’ve no doubt that Gen Z consumers will be retail ready – the question is, will you be? This exclusive guide explores how brands can win big with Gen Z consumers this year.