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Ebook Zmags- Crafting the Ideal Digital Experience: Beauty & Cosmetics

Crafting the Ideal Digital Experience: Beauty & Cosmetics

Recreating the Excitement of the In-Store Beauty & Cosmetics Shopping Experience Through an Agile, Seamless Digital Journey

As Millennials and Gen Zers continue to take over as the driving forces among beauty and cosmetics consumers, brands must adapt to these audiences. The most notable change compared to prior generations is that Millennials and Gen Z are digital natives—those who were raised during the age of digital technology. In this eBook discover the benefits of building the ideal digital journey that aligns with brand identity to increase consumer retention and loyalty.

Report Snap Shot

  • Beauty & Cosmetics Brand Pain points
  • Beauty & Cosmetics Consumer Expectations
  • Shortening the Path to Purchase
  • Adaptability That Moves the Needle

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