Seize the Billion Dollar B2B eCommerce Opportunity Part 3: Revenue Drivers and Return on Investment
All solid business decisions start with an understanding of the expected benefits and costs associated with a new endeavor.Join this on-demand fireside chat where Brian Beck, Author and Managing Partner at Enceiba, Andrej Maihorn, VP of Industry Solutions at Elastic Path, and Dave Grimm, former Senior Director of Digital Experience at Illumina for a session focused on Revenue Drivers and Return on Investment. During this session, they will reveal the drivers of financial return (revenue and profit enablers), as well as common costs (both capital expenditures and ongoing expenses) that Illumina experienced, and you need to consider, when investing in an eCommerce channel.>
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You will learn:
- The key drivers of ROI – lift, shift, and enablement
- Understanding all costs – capital investments and expenses
- How to build an internal business case – creating the model, risk and time to market considerations
- Ways to measure results
- How to ensure customer adoption of eCommerce
- The unexpected benefits of digital transformation