Seize the Billion Dollar B2B eCommerce Opportunity Part 2: Building an eCommerce Foundation
Your eCommerce platform and related systems are the foundation in your online selling playbook.Selecting the right platform determines what you can do and how quickly you can bring digital transformation to market. This session will walk you through what to look out for when selecting a platform, pitfalls and lessons learned featuring Carl Daw, Program Manager at Keysight Technologies.>
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Learn more about:
- The importance of establishing a future-proof foundation
- Putting the customer at the center
- The importance of organizational alignment
- Following a thorough process: eCommerce platform requirements, selection, and the key mistakes to avoid