Pura Vida Case Study

When Pura Vida started receiving comments from customers, telling them that there were fake products out there, they were left with no option but to fight the counterfeits. Revenue was being stolen by counterfeiters, and Pura Vida’s hard work was going to waste. Pura Vida then heard about Red Points through recommendations in their professional circle and Red Points’ Brand Protection solution enabled the company to replace costly lawyers with an easy to use platform. This allows Pura Vida to detect, remove, and measure the extent of counterfeit products online.