The Best of Both Markets

Today’s consumers are shopping online more than ever. Digital commerce increased 76 percent YoY in June 2020, and many of those purchases are direct from manufacturers. It’s no surprise that B2B companies are entering the direct-to-consumer (D2C) market in growing numbers. It’s both a new source of revenue and a great way to understand how people use their products and how they can be improved. Download this eBook to learn why you should be choosing a hybrid commerce platform that combines strong B2B and D2C functionality.