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Report VML - The Future Shopper 2024

The Future Shopper 2024

The 2024 report is a global snapshot of the modern shopper. It surveyed 31 500 consumers across 20 countries - including South Africa - and revealed a dynamic retail landscape challenging established trends and ushering in new opportunities for brands.

Report Snap Shot

  • Consumer openness to physical shopping
  • Markets' dominance weakening
  • New technologies altering sales strategies and customer base

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