The Gen Z Shopper

Gen Z is a generation anchored in realism and authenticity and they will demand values and language that aligns with theirs. This pragmatic viewpoint makes it very important for someone who’s business wants to sell to this generation, how can that business hook into this market. Radical movement toward high transparency and honesty is critical for being successful, as well as a digital presence. The opportunity is also a growing one: 45% of Gen Z shoppers increased their online shopping during Covid.