The Constrained Consumer

More than ever, shoppers are looking for ways to make budgets go further through price rises, inflation, and the cost of living. As consumer behaviours rapidly evolve, it’s important for businesses to understand the vital role that reward programmes and incentives now play. This report delves deep into the changing behaviour of consumers, highlighting the challenges facing the sector and strategies adopted to retain customers. It also provides a comprehensive outlook of the retail landscape, forecasting for the years ahead for several important economic indicators.