Agility And Common Goals Ensure Future Hybrid Event Success

Before the start of the COVID-19 pandemic, most financial services events were in-person with limited virtual engagement opportunities, leaving marketing and event leaders with less-than-optimal insights to improve experiences and measure meaningful results at scale. As health and safety protocols start to loosen, marketers are starting to shift to hybrid models that incorporate the most successful elements of virtual, while also using in-person events to build relationships with customers.