Aligning Strategy, Teams and Tech for Success in a New Era of Events

As the marketing world brims with excitement over the return of in-person events and, hopefully, the quick decline of the omicron variant, CMOs should be strategizing and preparing to maximize the value of this NextGen event channel. It’s a golden opportunity to reset and reimagine events. This report by the CMO Council, in collaboration with Cvent, explores the NextGen event channel, what lessons from the pandemic can be applied to event management, why trialing new event formats is important and how to optimize event outcomes.