x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Ebook Event Marketing Strategy for Dummies

Event Marketing Strategy for Dummies

Event Marketing Strategy For Dummies shows you how to drive revenue and results by making every event fit into your overall marketing strategy.

Event Marketing Strategy For Dummies, shows how event marketing must become part of your company’s entire marketing mix. From choosing event type, to determining event format, to post-event strategies for success, this book shows you how to drive revenue and results by making every event fit into your overall marketing strategy. This book highlights the advantages of events, including how your teams work together; how to optimize registration conversation; attracting and converting audiences; engaging audiences with event tech; scoring insights; and more.

Report Snap Shot

According to a 2021 study by Forrester Consulting B2B organizations still spend up to 24% of their marketing program budget on their events program. The pandemic situation has created new opportunities to converge digital marketing methods with live in-person, hybrid and virtual event formats.

 

 

Solution Categories

Event Management Software

Event Management Software

Event management software is a digital tool designed to streamline and enhance the planning, organiz...

Event Booking Software

Event Booking Software

Event booking software refers to a digital tool or platform that enables individuals or businesses t...

Event Check In Software

Event Check In Software

Event check-in software is a digital solution designed to streamline the process of registering and ...

Event Marketing Software

Event Marketing Software

Event marketing software refers to a technological tool or platform designed to assist businesses in...

Mobile Event Apps

Mobile Event Apps

Mobile event apps refer to smartphone applications designed specifically for event management and at...