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Report Jifflenow How Event Marketers Can Ace Marketing at B2B Events

How Event Marketers Can Ace Marketing at B2B Events

The millennial generation forms about 25% of the entire US population and 21% of consumer discretionary purchases.

The millennial generation is more value and utility oriented as compared to previous generations, among which, brands held a very strong emotional appeal. So, why is this segment important and what does it mean for brands? This generation forms an important part of both the buyer and seller segments and therefore, the transaction processes between brands and customers gets changed.

Report Snap Shot

In this eBook, discover two important processes:

  • How should brands optimize their product marketing to cater to millennial customers
  • How should millennial event marketers manage marketing at B2B events in a way different from traditional marketers

Solution Categories

Event Management Software

Event Management Software

Event management software is a digital tool designed to streamline and enhance the planning, organiz...

Event Booking Software

Event Booking Software

Event booking software refers to a digital tool or platform that enables individuals or businesses t...

Event Check In Software

Event Check In Software

Event check-in software is a digital solution designed to streamline the process of registering and ...

Event Marketing Software

Event Marketing Software

Event marketing software refers to a technological tool or platform designed to assist businesses in...

Mobile Event Apps

Mobile Event Apps

Mobile event apps refer to smartphone applications designed specifically for event management and at...