Inside the Mind of Event Attendees
A good marketeer should be able to satisfy the needs of their target audience, but do you really know what your event attendees are thinking?It's a constant struggle to define and segment delegates as every individual has different motivations and objectives. Successfully identifying attendee traits and priorities will be monumental in helping you deliver a more engaging, profitable and memorable event.
Report Snap Shot
- Why personal development is the primary justification for attending events.
- Why face-to-face networking is desired whilst being a high point of stress for attendees.
- How technology will continue to shape the future of events.