5 Key Topics at the B2B Marketing Expo

At the B2B Marketing Expo we understand that it can be hard to keep up to date with everything in the marketing industry, that’s why we have taken it upon ourselves to cover every topic imaginable at the show on the 27th & 28th March! Here is just a glimpse at the key topics our keynotes will be discussing:

1. Marketing Technology

With the significance of digital increasingly dominant within the world of marketing, it is imperative that we continue to bring you the very latest from the world of MarTech! Join the likes of Scott Brinker, VP Platform Ecosystem at Hubspot, in his seminar ‘The New Rules of Marketing Technology & Operations’, and David Beard, CRM Principal at Sage, in his session ‘CRM: Technology alone is not the answer. So, what is?’.

2. Brand & Content

Discover why privacy should be a core brand value of a customer centric business with Rachel Aldighieri, MD at The DMA, and explore content that works and how journalistic hacks can save B2B marketers, with Jack Dyson, Global Head of Content Strategy at SAP Customer Experience. Understand how you could improve your current brand position with Simon Harmer, Founder at Marmalade on Toast, in his seminar ‘BRAND OR BLAND? Effective marketing begins with an engaging brand’.

3. Influencer Marketing

Find out why influencer marketing should be an essential part of your marketing strategy with our engaging panel debate that will discuss the merits of why brands work well with influencers and will also share some great case studies from top influencer agency Whalar.   Be inspired and join the likes of Alistair Wheate, Head of Product at Onalytica, in his seminar ‘How to Turn Influencers into Advocates and Employees into Influencers’, and Rohan Midha, MD at PMYB, in his session ‘Influencer Marketing: The Heroes and Zeros’.

4. Marketing Strategy

Smart Insight’s Co-Founder, Dr Dave Chaffey will explore practical B2B digital marketing trends and techniques, while Fujitsu’s Head of ABM, Andrea Clatworthy will discuss how exactly you can implement ABM in B2B services and reveal the pitfalls you should avoid. Join the likes of Gareth Owens, MD at Linkfluence, in his seminar ‘5 Benefits of Social Media Listening’, and Ellie Smith (Senior Account Director) and Amy Eckersley (Strategic PR Director), at The Marketing Pod, in their seminar ‘Integration PR into a successful B2B marketing strategy’.

5. Content Marketing

The CMA’s panel of experts will discuss how using content marketing effectively can build trust with your B2B audience. Hear how using content can create lasting, meaningful engagement while successfully guiding leads down the funnel, from awareness to purchase. Our speakers will touch on the many facets of content ranging from video and print to case studies and telling visually-led data-driven stories. What tools and strategies do major brands adopt to create successful, marketing campaigns? Join Grant Munro, SVPr at Shutterstock, in his session ‘Targeting the World: Scaling Visual Content Marketing’.

To catch all of this and more, be sure to register here for your free ticket to the B2B Marketing Expo!