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Report Tactic Deep Dive: Hybrid Events

Tactic Deep Dive: Hybrid Events

Forrester Report Prepared for Ritesh Shanker with Forrester

Hybrid events, which represent the next phase in event marketing, deliver a range of benefits to attendees and event organizers. There are two different approaches to creating a hybrid event: hybrid audience and hybrid experience. Experimenting with hybrid approaches can help marketers make their pre-event, at-event, and post-event activities more effective.

Report Snap Shot

Marketers planning their future event strategy should consider how best to combine the strengths and mediate the limitations of in-person and virtual events.

Solution Categories

Event Management Software

Event Management Software

Event management software is a digital tool designed to streamline and enhance the planning, organiz...

Event Booking Software

Event Booking Software

Event booking software refers to a digital tool or platform that enables individuals or businesses t...

Event Check In Software

Event Check In Software

Event check-in software is a digital solution designed to streamline the process of registering and ...

Event Marketing Software

Event Marketing Software

Event marketing software refers to a technological tool or platform designed to assist businesses in...

Mobile Event Apps

Mobile Event Apps

Mobile event apps refer to smartphone applications designed specifically for event management and at...