The Marketer’s Playbook For Navigating The Event Tech Boom

How marketing team can take advantage of the latest technology and changing internal roles to create highly engaging events and webinars

Event marketing isn’t just about event promotion. It’s part of a much bigger picture. In essence, an event marketing strategy is about using events as part of the overall marketing mix to drive business goals. What does that mean? There should be a clear strategy driving your events programme-from the events you plan and execute to the ones you attend.