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Report ON24 - The State of AI in B2B Marketing in 2024

The State of AI in B2B Marketing in 2024

Artificial Intelligence and Businesses

The recent emergence of AI-powered technology marks a profound change in how B2B marketers can engage buyers. This is the start of the AI era. So, how exactly are today’s B2B marketers using AI — and what results are they seeing? To find out the current state of the market, ON24 conducted a survey of more than 500 B2B marketers to understand AI adoption rates, the areas where AI is driving results and the predicted impact of AI in the future. Find out how AI is transforming B2B marketing today — and how you can make the most of it.

Report Snap Shot

This report covers:

  • Are those using AI in B2B marketing more successful than others?
  • What are the drivers behind AI marketing investment and what are the risks of not using AI?
  • How can AI help to reinvent events and accelerate content creation?
  • What steps should B2B marketers take to achieve ROI from AI?

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