Case Study
![On24 Understanding Hybrid Strategies and Events]()
Understanding Hybrid Strategies and Events
The process laid outHybrid has become the buzzword du jour in B2B marketing. As organisations evaluate their marketing mixes, hybrid events have emerged as a major area of interest. However, the Center for Marketing Transformation believes that this approach should be cautious. This report goes into how create a marketing experience that is audience-centric, allowing them to consume it when, where and how they are able to.
Report Snap Shot
- Balanced event portfolio
- Increased buyer understanding
- Increased audience reach
