Using Your Events to Build Your Pipeline & Revenue
From driving deep engagement to reaching broad audiences with your message, events are a key tool that enables marketers and sellers to keep their flow of leads constant and highly converting.Now, a new mix of virtual, in-person, and hybrid events can be used to help grow revenue. And the question becomes, how can we best use events at different stages of the buyer’s journey?
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In this webinar we’ll sit down with guest Forrester to discuss:
- A framework you can use to select which events should fuel your demand programs
- Tips on how to use a mix of virtual, in-person, and hybrid events
- Advice for capturing and integrating event data into your tech stack for faster, more informed follow up