Virtual Event Strategy and Execution

Most organizations' current event programs bear little resemblance to the ones ushered in at the start of 2020. Marketers and planners, forced to find new ways to connect with prospects and customers, have pivoted their in-person events to virtual. While virtual events aren’t exactly new, the rush to repackage in-person events into virtual ones has been an experiment for most, with varying degrees of success. The reality is, in-person events and virtual events just aren’t the same. You need to plan virtual events differently while staying true to basic event execution best practices. It’s new territory, but we have you covered.