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A Marketer’s Guide to Collaborating Across the Organization

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A Marketer’s Guide to Collaborating Across the Organization
Thomson Reuters - Strategic Marketing 2024

Strategic Marketing 2024

As businesses navigate economic pressure and uncertainty, marketing’s position as a growth engine is under intense scrutiny. You are being challenged to rethink what makes marketing valuable - only then can you establish stronger influence in your organisation, gain a deeper understanding of your customers and ultimately deliver growth.

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This report covers:

  • Strategic Marketing 2024’s Four Critical Themes
  • Escape Your Industry Echo Chambers and Benchmark Against the Best
  • Setting the Agenda for Marketing Leaders Everywhere

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