Webinar
![RollWorks 5 Ways to Act on Intent with ABM]()
5 Ways to Act on Intent with ABM
With the right tools and strategy, accounts researching considered purchases show a measurable and actionable intent to buy.Using this Intent Data along with Account-Based Marketing programs provides the ability to engage your target accounts researching topics related to your business across the web, even before they’ve engaged with you directly.
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Join Vandana Mehra, Head of Product Marketing at RollWorks and Nirosha Methananda, VP of Marketing at Bombora as they share:
- What is intent data and why it’s so important
- 5 quick ways you can put Intent data into action (before the accounts go stale!)
- How you can activate Intent Data with the RollWorks Account-Based Platform
