Back to School: A Guide for Marketing Managers

If Back to School 2020 was characterized by adapting to the new normal, the 2021 season will be driven by embracing the new strange. A whole new cohort of college students are set to arrive on campuses across the country in one of the biggest transitions of their lives. As a marketer, this is your chance to make that first impression – while also nurturing existing students further along in their studies. After a year of COVID-19, you owe it to them to make this Back to School season as spectacular as possible – and with the right campaign, they’ll reward you with loyalty that lasts well beyond their college years.