Report
![DiscoverOrg Account-Based Marketing (ABM) is a Strategy, Not a Solution]()
Account-Based Marketing (ABM) is a Strategy, Not a Solution
The rise in use of ABM has drawn much attention recently and, with it, much confusion about what it is and how to implement it.This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.
Report Snap Shot
In this eBook you'll find:
- Strategies for aligning sales & marketing
- Tips on how to identify the accounts you want to target
- Crafting relevant messaging - AT SCALE
- How to engage accounts through multiple channels and what those channels are
- How to measure results at the account level
