Search and Product Reviews: Best Practices for Improving Conversion Rates
Product reviews are a critical part of the customer journey, with as much as 93% of consumers consulting a product review before making a purchase.
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In this eBook, we look at best practices for optimizing the impact of product reviews.
Key learnings/takeaways:
- How different consumption states reflect user intent
- Best practices by market leaders like Amazon, TripAdvisor and Influenster
- The future of engaging users with product reviews