Best Practices for Marketing Database Cleanse
Buyer's GuideAs frustrating as contact and account data management is, this still is your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.What’s involved in their maturity process? Having an accurate and up-to-date database.
Report Snap Shot
- Review of important terminology, metrics, and pricing models related to database management projects
- How to assess the current health of your database while working with a B2B contact data provider
- What to look for before entering a buyer’s agreement with a vendor