Brand Protection in The Digital World

Digital channels have fundamentally changed the face of business, as consumers increasingly rely on the internet for everything from price comparison to final purchase. But the digital journey hasn’t been wholly lucrative - as where consumers go, fake products and services tend to follow. Counterfeits on the internet will soon surpass the volume sold by street corner vendors; and any type of brand impersonation - digital or otherwise - has a detrimental effect on customer experience, long-term loyalty and campaign performance.