Color Psychology: Choosing Correctly for Your Website

A behavioral psychology sub-field, color psychology has become some sort of touchstone for marketers and designers. If web designers can make people respond in a particular way with their web design solutions through color psychology, then they’ve done their job well. Indeed, having an understanding of how color psychology works is a must for those who design websites for a living.

For example, web designers must know to use red if they’re creating a page that’s supposed to grab attention and create a sense of urgency, like when announcing a huge sale. Red, the color of passion, love, and even danger, has the power to get people to sit up and notice and get their hearts racing.

Many brands use blue for their websites, ads, and just about any marketing material. The likely reason for this is that blue is associated with security, intelligence, trust, stability, and reliability. Blue also happens to be associated with coolness and calm. All of which are characteristics a business wants to convey to their potential customers.

Green is one color that the human brain processes quite easily simply because it’s the color we see most in nature. Unsurprisingly, green is most closely associated with the environment. Most, if not all, websites with environmental, conservation, and sustainability agendas use green, which is also associated with growth, renewal, and decisiveness.

Check out the infographic below to learn more about color psychology and its application in web design.