Decision Making Unit Persona Cheat Sheet

Leverage your personas to map content to each stage of the buyer's journey and create a more personalized approach to your marketing efforts

Creating buyer personas is an essential step for any marketer looking to create a customer-centric approach to their content strategy. By understanding the Decision Making Unit (DMU), you can gain valuable insights into your target audience's behavior, preferences, and motivations.

Decision Making Unit Persona Cheat Sheet

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