Demand Generation: 10 Steps to Success!
10 innovative ways to build brand awareness and create a buzz around your product offering.Demand and lead generation can often be confused as one and the same, where they differ in both definition and purpose. Demand generation is the process of making people aware of your brand and catching their interest, whereas lead generation is the process of turning that interest into action. This Infographic explores 10 innovative ways to build brand awareness and create a buzz around your product offering – leading to improved sales rates and organisational success.