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Report Demand Generation Masterclass: How to Follow Up MQLs

Demand Generation Masterclass: How to Follow Up MQLs

B2B buyers no longer follow a linear path to purchase - and the evolution in the way buyers interact with companies means marketers and sales need to adapt too.

The purpose of lead nurturing communications is to continuously demonstrate your company’s value through a series of optimized value exchanges that guide your leads (and their influencers) towards your desired destination – a sale.

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In this guide, discover:

  • Email nurture workflows: When and how to use them
  • The importance of multi-channel nurture
  • Example multi-channel nurture workflow
  • MQL to SQL: When to hand over a qualified lead
  • An introduction to lead scoring
  • Top tips for your follow-up emails and phone calls
  • Automating your workflows with sequences

Solution Categories

Lead Generation Software

Lead Generation Software

Lead generation software refers to a digital tool or platform designed to help businesses generate l...

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Lead Capture Software

Lead Capture Software

Lead capture software refers to a digital tool or platform that helps businesses collect and manage ...

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Predictive Lead Scoring Software

Predictive Lead Scoring Software

Predictive lead scoring software refers to a specialized tool that assists businesses in evaluating ...

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Landing Page Software

Landing Page Software

Landing page software refers to a tool or platform that helps marketers and businesses create, desig...

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