5 Hacks to Manage Your Marketing in 2021

It’s the duty of marketers to identify these changes in the needs and demands of their users and consumers, and to then develop and incorporate new marketing strategies that they can use to milk these new opportunities in their businesses.

If you’re looking to make the most of your marketing strategy, here’s what you need to know:

Marketing 101: The first steps to honing your market strategy

Before you delve into creating your marketing strategy, it’s important to understand the basics. User research and market demand will give marketers an idea of what to expect as they build their strategy.

This is so important that skipping it can cause nine out of ten new brands to fail.

1. Identify your target market

As you begin to wade into the waters of your marketing, you must have a clear idea of who your target market and audience is. Who is your business looking to help? Who is the number one market you intend to advertise your business to?

Without a clear picture of who you want to sell to, creating a buyer persona becomes a mountainous task. Your buyer persona is a fictional character that you create based on your market research that depicts your target customer.

For instance, if you sell an eco-friendly facial cleanser, your buyer persona can be Fiona, a college professor who gets home pretty tired but cares about her skin enough to not sleep with makeup on. She also cares about the environment and so prefers to go for sustainable skincare products to protect the earth.

Creating personas like this gives you an idea of the type of real-life people who would ideally be interested in your services or offerings, showing you where to focus your marketing strategy.

2. Identify your customers’ pain points

As you conduct market research, identify the needs that you need to meet among your users and customers. What challenges will your business solve for them? What solutions to their problems are you bringing to the table?

Businesses that thrive are businesses that have identified their audience’s pain point and are making the most of it; see Amazon, for example. They deliver items to customers worldwide and so shoppers can shop from the convenience of their homes.

Amazon has satisfied its customers’ need for comfort and convenience.

3. Identify the steps to meeting your customers’ need

Now that you know who your customer is and what they need, how do you plan to meet this need? Sure, your business has the products and services, but as a marketer, you should aim at telling your clients how these offerings will benefit the customer.

What do they gain by choosing to conduct business with you? Sell yourself here.

Top 5 hacks to manage your marketing in 2021

These are a blend of digital and traditional marketing hacks that will help you make the most of your leads to improve sales for business. With these strategies, you can add to your already existing knowledge on marketing for a more effective impact in 2021.

1. Use personalized messages

It’s easier to connect with a person when they feel as if you’re communicating directly to them.

Generalized marketing is so last year. You won’t be making much impact on your clients if you’re still sending ads that don’t target each category of your buyer persona.

Customers have varying behavioral traits that every marketer needs to uncover through critical analysis. To make it easier, group customers into categories based on their behavioural patterns on your website.

Are there repeat customers? Those who have abandoned their carts? Or customers that don’t even engage with their carts at all? Create tailored messages that fit each of these categories of people.

This way, you can push content to them that will hit closer to home than if you send the same type of content to all your clients.

2. Encourage user interaction

Customers are tired of the usual one-sidedness in business communication and are trying to get in on the conversation.

They want to be a part of what your business is saying and doing, so you need to encourage interaction by exploring as many opportunities as possible. One of such methods is through surveys.

Thankfully, digital media and technology have made all of this possible. Different social media platforms like Instagram and Facebook allow customers to take surveys on their platforms in a fun way. Use this to your advantage.

You can push a new product by asking followers how they feel about it and encourage them to leave feedback. This not only gets the product out there, but you also get data for free that shows you how your market is accepting of your new product.

Using augmented reality to allow customers to preview products also gives a fresh angle on how they view your products and services. They can try it out virtually before deciding on making a purchase, which helps influence buyer decisions.

3. Invest in quality data-driven research

Many marketers shy away from data-driven research because they find the entire concept too complex. Often, the data is presented in such a complicated way that most of the results are useless for implementation.

The problem here is that you need data-driven research. It’s vital for marketing because you can completely do away with guesswork and hit the nail on the head. By analyzing the existing data for your ads and marketing campaign, you can identify the loopholes and shortcomings and improve where necessary.

It’s possible to clearly and concisely present data reports using a report maker and all the many templates it offers. This way, you can carry every member of the team along during the presentation.

4. Use SEO wisely

Pay attention to SEO during your marketing campaigns and when creating content.

Identify the keywords your clients are looking for with tools like Ahrefs. Use it to find out the keywords your competitors employ and then build your site with it. This will help to improve your rankings and attract the right customers.

5. Make the most of marketing automation

With automated marketing, you can automate repetitive marketing tasks such as emailing, social media handling, Facebook bots, lead generation and a lot more, allowing you to focus on other areas that require a more human approach. With automation in place, you can also avoid little mishaps like forgetting to send an email or push an ad campaign as long as you have it programmed in your workflow.

Conclusion

The rise of digital marketing doesn’t mean traditional marketing should be overlooked. By implementing and improving marketing strategies on both ends of the stick, you can better manage your business and make the most of it in 2021.