Niche Marketing: How to Choose a Niche + Trending Examples

Choosing a niche market will make you stand out from competitors and reach your desired audience, along with more benefits which we’ll cover below.

What is a niche market?

A niche market is a part of an overall market with certain characteristics like price, quality, demographics, psychographics and geographics.

Benefits of choosing a niche market

• Stand out from the competition: If you choose a specific niche, there will not be as many brands in the same market. That’s the perfect way to keep up with competition as a new business.
• Customer loyalty: Targeting a specific audience with personalization and customization will result in loyal customers that will likely do repeated business with you.
• Lower marketing expenses: Focusing on one niche means that you can only focus on the strategies that work for that market. This will significantly impact your marketing budget.
• Increased visibility: A specific niche will make your brand stand out and get the attention of the press and media outlets.
• More authority: Choosing a niche market will allow you to position yourself as an expert in that industry.

3 booming niche market examples

1. Vegan baking

Vegan baking includes products that are substitutes for animal-derived ingredients. Plant-based foods reached $15.4 billion in 2020, so there are many different categories you can choose from within this market. You can target a sub-niche like vegan cakes for weddings, or an audience like vegans with food allergies.

2. Body positivity

Body positivity emphasizes the acceptance of all bodies regardless of size, color and more. The global plus-size clothing market reached $480.99 billion in 2019 and will grow to $696.71 billion by 2027. This niche is booming and people want fashionable and quality clothing for all. To find a body positivity sub-niche, try to find an audience with an unmet product need.

3. Education technology

Students are starting to shift toward digital content to learn since this is cheaper to produce and to access. The education technology market was valued at $89.49 billion in 2020 and is expected to grow to $404 billion by 2025. Do you have a passion for education? If yes, you have an opportunity to join a non-saturated niche with high potential and leverage the news technology.

How to choose a niche market

1. Leverage a mind map

Use a mind map to brainstorm your ideas, thoughts about potential niches. Try to capitalize on your passions and existing knowledge. You can take a strengths test like CliftonStrengths to uncover your strengths and use these to brainstorm ideas.

2. Use Google searches

What are your potential competitors are selling? You can make broad searches around your market and understand where competition is low. If competition is strong, consider refining your offering to appeal to a narrower market.

3. Look at Google suggestions

If the previous steps didn’t generate enough ideas, take a look at Google’s search suggestions—queries related to your topic. Click on the suggestions on Google to discover relevant ideas and keep exploring your topic.

4. Join online communities

Now it’s time to solve existing problems and needs in the markets you uncovered. To do that, learn more about your audience by hanging out where they do. Start by joining online communities: Facebook Groups, online forums, meetup groups, subreddits and social media hashtags.

Here are some more expert tips on choosing a niche market for your blog or website: