However, you may be surprised to learn just how many ads you’re actually exposed to. According to recent estimates, the daily average is up to 10K. Because of this, only the best ads will stand out and make an impression on potential customers.
So, what’s an advertiser to do? One way to start improving your ads is by learning advertising psychology. This explores the factors that influence someone to buy on a subconscious level. The psychology of advertising includes elements like fonts, colors, language, and emotions that can shape how an ad campaign is viewed.
For example, Hubspot ran an A/B test on CTA buttons to see whether people preferred different colors. Even though everything else about the ad was the same, the red button outperformed the green button by 21%. Why is this? Because colors, along with fonts, pricing, and other factors, shape our responses to ads on an unconscious level.
To learn more about the psychology of advertising, take a look at the visual guide below:
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Heidi Thiel
Heidi is a writer and content creator based in New York City. When she’s not covering business and leadership pieces, you can usually find her in a coffee shop or hanging out with her bearded dragon.
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