How to: Increase B2B Sales Acceleration Through Lead Quality and Prioritization
Effective lead generation comes down to quality, not quantity.Read on to identify what a high-quality lead looks like and how to not only prioritize these, but effectively nurture them to help move your top of funnel leads through to becoming SQLs.
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Much like your targeting, creating multiple nurture streams to align to different personas, product interests and buying stages with content that resonates will help maintain momentum in accelerating B2B sales.