Reducing Image Hide & Seek with Artificial Intelligence
Humans working in partnership with AI to produce quality services and productsMost marketers and designers spend a lot of time (too much, in fact) searching for images, videos, design files, and more. Research has shown that employees spend about an hour every day just looking for content related to their job. In 60% of the cases where an asset can’t be found, it will be recreated which costs upwards of $50,000 for each asset that needs to be recreated. (Photo studios, equipment rentals, designers, contractors, models, etc.) By applying AI with machine learning (ML) models trained on your business-specific content and data, you can reduce tedious manual tagging while increasing search effectiveness.
Report Snap Shot
- Gain an understanding of AI and ML
- The current perception of what AI can do vs reality
- How AI can be used to assist with, and work alongside human specialist input to get the highest value out of enterprise-level digital asset management