Research
![The State of Marketing Operations in 2022/23]()
The State of Marketing Operations in 2022/23
What measures are you taking to optimize your marketing processes and improve your ROI?The latest IFP Marketing Operations Report dives deep into some of the issues with data management, and looks at the current MarTech landscape and what the main priorities should be for marketing professionals.
Report Snap Shot
- Almost three-quarters of marketers say that analyzing data effectively and fully understanding what the information means is their main barrier to success.
- More than 60% of businesses will dedicate up to 15% of their marketing budget on MarTech, while 21% plan to allocate up to a quarter of their budget on new technology.
