The B2B Marketer’s Guide to Prospect Engagement and conversion

We’ve all seen it: A lead or account attends a webinar, downloads a ton of resources and it looks like they’re really interested. But when it comes to attending an event or taking that first call with an SDR — they’re nowhere to be found. They ghost you. So how can we engage these no-shows — or at least try and figure out who’s serious and who’s wasting time? To answer this question, ON24 and NetLine sat down with marketing expert Jesse Walsh, Manager of Segment Marketing at Vidyard. This report summarises their thoughts and the input shared by the audience.