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![Openprise The Comprehensive Survival Guide on Lead Scoring]()
The Comprehensive Survival Guide on Lead Scoring
Lead scoring is a great example of the way modern marketing organizations are transforming.Orchestrating a process around lead scoring provides data-driven guidance to help sales teams prioritize their resources and maximize conversion by following up quickly on the leads that matter. Lead scoring is quite a deep topic when you drill down the nuances of the scoring model, the data requirements, the technology options, and implementation obstacles.
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This guide will take you through a comprehensive deep dive into:
- Components of a scoring model.
- Scoring techniques.
- Data, data, and more data.
- Technology for scoring.
- Artificial intelligence (AI) and machine learning (ML).
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