The Market Segmentation Playbook
The art and science of dividing accounts into groups for customized Sales and Marketing experiencesFocusing on the best opportunities is the cornerstone of Account-Based Marketing, and that’s what market segmentation is all about. Download this playbook and get detailed insights for incorporating market segmentation in your B2B plan.
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In this ebook, discover:
- Three methods for identifying and building your Target Account List
- Proven examples of segments
- How to find the sweet spot of segmentation for maximum impact
- Checklists for identifying the right accounts