4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning
The best-performing global marketing organizations have one thing in common: they’re extraordinarily competent at marketing planning.What sets the best-performing global marketing organizations apart from the rest of the pack? We interviewed four marketing planning experts from IDC, Fuze, SmartBear and DemandGen International to uncover a set of strategies that have strengthened enterprise and mid-market market teams in this area. If you’re involved in the planning process in your marketing organization, this eBook will provide you with some fresh strategies to consider.