We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Demandbase What’s Working in B2B Advertising?

What’s Working in B2B Advertising?

B2B advertisers overhaul targeting & identification processes, implement engagement metrics & AI for account-based advertising

With tighter purse strings in 2021, B2B marketers turned to account-based advertising strategies on a budget to create personalised ads that align with target account lists (TAL) and ideal customer profiles (ICP) to refine their targeting capabilities. This report explores B2B's shift to account-based advertising and the modernisation of advertising strategies through highly targeted engagement programs in digital and social channels.

Report Snap Shot

  • Marketers’ digital ad spend increased by 72% in 2021, while marketing budgets and buyer engagement decreased by 6%
  • "When we’re finding people online, we need to make sure that folks understand who we are and what we stand for, and how we are different from competitors. Otherwise, you and your advertising budget are going to get lost in the sauce." MICHAEL RUBY, RETINA

Solution Categories

Account Based Marketing Software

Account Based Marketing Software

Account Based Marketing (ABM) software refers to a digital tool or platform that enables businesses ...

Learn More

Related Content