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![DiscoverOrg Why Didn’t They Buy? A Deep Dive into Buyer Preferences]()
Why Didn’t They Buy? A Deep Dive into Buyer Preferences
Past experiences with salespeople affect buyers a lot - as does the industry and department they work in.DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their thoughts about how and why they made their decisions.
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The survey results might surprise you:
- Some departments and industries are more likely to stick with an industry-leading product vs trying a new one
- Buyers who have a favorable view of salespeople are willing to take risks. Here’s who’s not
- Buyer’s regret is real - but 70% of the time, it’s not the salesperson’s fault
