Report
![Selligent Data-Driven Marketing: 5 Steps to Build Efficient Customer Data Architecture]()
Data-Driven Marketing: 5 Key Steps to Help Build a More Efficient Customer Data Architecture
Integrating your marketing data is hard. There are existing IT environments to consider, different data models and hierarchies – the list goes on.But once your data architecture is set on the right footing, you can run initiatives to audiences of all sizes – big or small, and add or subtract data across segments to stay current and relevant.
Report Snap Shot
- How to build efficiency into your data model
- How to prioritize data streams
- Tips on using data IT intelligently towards to solve your marketing problems
