Automating Meaningful Customer Connections
Personalisation at scaleMarketing automation done properly can help deepen your relationships with customers, boosting spend and building loyalty. We also expect any communications we receive to be useful, relevant and respectful of our time. If that sounds simple, that’s because it is. So where do some brands go wrong? Read this guide to find out how you can successfully implement a marketing automation strategy, increase customer loyalty and drive revenue.
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Customers are 40% more likely to spend more than planned on a brand when they’re served a highly personalised shopping experience.
But, this can only be achieved with the right marketing automation strategy.