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Ebook Customer Data Platforms 101

Customer Data Platforms 101

Everything You Need to Know

Marketing is all about data. But pulling together customer data from all relevant sources, creating unified, regularly updated customer profiles and then using this customer data to achieve a range of business goals is challenging

Report Snap Shot

What is a customer data platform (CDP), what can it do and how does it differ from other solutions, like CRMs, DMPs, MSPs or data lakes?

Solution Categories

Marketing Analytics Software

Marketing Analytics Software

Marketing analytics software refers to a specialized tool or platform that helps businesses measure,...

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Predictive Analytics Software

Predictive Analytics Software

Predictive analytics software refers to a specialized tool or program that uses statistical algorith...

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